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Recruit & Retain: Trucking Edition

Sep 6, 2017

Brad Cebulski is President of BConnected. Brad graduated from the University of Wisconsin- Eau Claire in 2011 with a degree in Entrepreneurial Management. Since graduating, Brad has channeled his passion for small businesses by founding BConnected, LLC, to help small businesses navigate the confusing social media landscape. When Brad isn’t helping businesses with their social media management, he enjoys to pursue his deep passion for music and eating copious amounts of sushi. He also thrives, runs, and operates via coffee.

“You can’t choose to ignore social media because your competitor certainly won’t.”

- Brad Cebulski

What you’ll learn about in this episode:

  • The birth of BConnected that came from Brad seeing business in need of help with social media
  • The importance of building relationships on social media instead of just using it as a space to promote
  • Why social isn’t just for the younger generation
  • How to attract millennials by creating a company culture and showcasing it on social media
  • Why your photo and video content will get more engagement than text and links
  • Why your content won’t show up for most of your Facebook network -- and -- what you can do about it
  • How to generate an emotional response from your audience
  • The incredible danger of ignoring social media
  • How running ads can help you build the audience that you want to build
  • Why content is king with social media