Aug 1, 2018
This episode is the first in a series of episodes recorded at
the Recruit and Retain Conference in Nashville earlier this year.
Some of you may know it as the R&R conference. This episode
contains a compilation of multiple interviews who we spoke with at
the conference.
In this week’s episode, we will be speaking to Brad Vaughn, Vice
President of Recruiting at Maverick Transportation; Ben Onnie, COO
at CDL Marketing; Parker Bohn, Social Media Strategist at
Conversion Interactive Agency; Josh Mecca, Director of Recruiting
at American Central Transport; Dave Chesterman, Vice President of
Recruiting at Celadon Group Inc., and Whitney Boyer, Vice President
of Marketing at Celadon Group Inc.
In this week’s episode, we will be speaking to learn more about how
you can make the recruitment process for potential drivers smoother
for all parties involved. Listen to various representatives of the
trucking industry for tips on how to attract leads and convert
these leads to hires at a high rate.
“When you're advertising and trying to recruit on the web, it's really all about the audience. Anyone can open up a Facebook campaign and try and target drivers. Unless you know what you're doing and you have a good target audience, you're going to spend a lot of money quickly, and not very intelligently.”- Ben Onnie from CDL Marketing