Jul 17, 2019
In today’s solo episode, Chad discusses the challenge of high turnover among drivers in the trucking industry, and asks whether driver loyalty really is a thing of the past. Chad asserts that the “currency” of retention and loyalty is trust, and how trust can be earned in a culture that lives up to its values and beliefs.
What you’ll learn about in this episode:
- A look into the past to explore how we got to the present situation
- How trust is built by sharing common values and beliefs
- How drivers have historically not been rewarded for sticking with an employer long-term
- How to structure benefits as rewards for staying loyal instead of punishments
- Earning loyalty without having to buy it
- How the ease of changing jobs raises the “cost” of loyalty
- The tools recruiters can use to identify—or create—loyal drivers
- External and internal forces that threaten the values and beliefs of our companies and employees
- The message sent to employees when leaders fails to address challenges
- Programs that can be used to get feedback from drivers that would otherwise never be heard
- How leadership can—and must—build a culture of trust and loyalty
How to connect with Chad: