May 8, 2019
Joe Green is a driver recruiter for Bestway Express of Indiana, but before he stepped into his current role Joe was a driver himself. Now he uses his unique perspective to better understand drivers and their common frustrations. On this episode of Recruit and Retain: Trucking Edition, Joe offers his unique insights and discusses his thoughts on the importance of showing gratitude to drivers.
What you’ll learn about in this episode:
- How Joe began his career as a truck driver, and how he recently transitioned to becoming a recruiter
- How Joe viewed his time as a driver as a “vacation” opportunity to explore the country and see new sights
- How Joe’s experience as a driver has informed his work as a recruiter and given him a better insight into common driver frustrations
- Why Bestway Express gives their drivers a gift basket containing snacks and other small gifts every month
- How Bestway’s communication differs from other carriers in Joe’s experience, and why those differences result in better retention numbers
- How Bestway uses Facebook for its communications, and how Facebook engages not just the drivers but the community at large
- Why Joe has found surprising success using Craigslist and radio advertising to promote his company
- What efforts Bestway is making to attract new drivers, including starting their own small school
- How changes in the industry such as e-logs are making major shifts in driver recruitment and retention
- Why trucking is often a thankless and impersonal job, and why Joe feels Bestway is overcoming that dehumanizing experience for drivers
Additional resources:
- Website: https://bestwayexpress.com