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Recruit & Retain: Trucking Edition


Oct 3, 2018

Dr. Paul White is a psychologist, speaker, consultant, and workplace relationship expert. Along with Dr. Gary Chapman (author of the bestselling book The 5 Love Languages), Dr. White co-authored The 5 Languages of Appreciation in the Workplace, a guide to understanding your employees and making them feel individually valued. He has worked with everyone from small businesses to major corporations such as ExxonMobil, Microsoft, DirecTV, and MillerCoors in helping business leaders better understand how to genuinely show appreciation for their employees. He joins this episode of Recruit and Retain: Trucking Edition to discuss why genuine appreciation is more valuable than service awards and Employee of the Month plaques.

“For people to hang in there and stick through tough times, they need to feel valued and appreciated. And we figured out how to make that happen in a pretty easy, practical way.”

- Dr. Paul White

What you’ll learn about in this episode:

  • Why Dr. Paul White began working with the concept of employee appreciation
  • How Paul approached Dr. Gary Chapman to develop The 5 Languages of Appreciation in the Workplace
  • Why a lack of appreciation is one of the primary reasons people cite when leaving a job
  • The differences between recognition and appreciation and why both are necessary to make employees feel valued
  • Examples of ways to encourage and appreciate people tailored to their personality and interests
  • Why not everyone feels appreciation in the same way and why it's important to be specific and authentic when showing gratitude
  • An online assessment tool Paul developed to help you better understand your staff's individual appreciation language
  • An explanation of the five different languages of appreciation and how they can be utilized with your team
  • How to show appreciation for long-distance employees and large teams of people
  • How to deal with some of the most common challenges when implementing a culture of appreciation

Ways to contact Paul: