Aug 1, 2018
This episode is the first in a series of episodes recorded at
the Recruit and Retain Conference in Nashville earlier this year.
Some of you may know it as the R&R conference. This episode
contains a compilation of multiple interviews who we spoke with at
In this week’s episode, we will be speaking to Brad Vaughn, Vice President of Recruiting at Maverick Transportation; Ben Onnie, COO at CDL Marketing; Parker Bohn, Social Media Strategist at Conversion Interactive Agency; Josh Mecca, Director of Recruiting at American Central Transport; Dave Chesterman, Vice President of Recruiting at Celadon Group Inc., and Whitney Boyer, Vice President of Marketing at Celadon Group Inc.
In this week’s episode, we will be speaking to learn more about how you can make the recruitment process for potential drivers smoother for all parties involved. Listen to various representatives of the trucking industry for tips on how to attract leads and convert these leads to hires at a high rate.
“When you're advertising and trying to recruit on the web, it's really all about the audience. Anyone can open up a Facebook campaign and try and target drivers. Unless you know what you're doing and you have a good target audience, you're going to spend a lot of money quickly, and not very intelligently.”
- Ben Onnie from CDL Marketing