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Recruit & Retain: Trucking Edition

Sep 9, 2020

If you’re wondering how you can improve your driver referral program, have you considered Rocket CDL? 

Driver referrals is always a big topic of conversation, but when it comes down to it, most carriers’ driver referral programs are passive. They offer large referral bonuses, yet still they’re not getting any referrals. So what gives?

Joining Chad to discuss the issue of driver referrals and how Rocket CDL can provide the boost your carrier’s referral program needs is Mark Bowden, Director of Sales at Rocket CDL. 

“You would think either because we're paying a lot for referrals that we would get referrals, or because most of our drivers like working here you would get referrals right? One of those has got to work, but something's going on where it's not.”

Don’t miss this insightful episode and start discovering what’s gone wrong with your driver referral program.

“The promotion piece of it is absolutely critical. The more you can engage with your drivers and put it and keep it top of mind for them, and make it easy, that's where you're going to be able to see success in the referral department.”

What you’ll learn about in this episode:

Key takeaways:

  • Why driver referrals are so valuable
  • Current referral programs are passive
  • How to see success in the referral department
  • The advantages of using Rocket CDL
  • Marketing messages that don’t work
  • Examples of creative referral marketing 
  • How to stop people gaming the system

How to connect with Mark Bowden: