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Recruit & Retain: Trucking Edition

Jul 17, 2019

In today’s solo episode, Chad discusses the challenge of high turnover among drivers in the trucking industry, and asks whether driver loyalty really is a thing of the past. Chad asserts that the “currency” of retention and loyalty is trust, and how trust can be earned in a culture that lives up to its values and beliefs.

What you’ll learn about in this episode:

  • A look into the past to explore how we got to the present situation
  • How trust is built by sharing common values and beliefs
  • How drivers have historically not been rewarded for sticking with an employer long-term
  • How to structure benefits as rewards for staying loyal instead of punishments
  • Earning loyalty without having to buy it
  • How the ease of changing jobs raises the “cost” of loyalty
  • The tools recruiters can use to identify—or create—loyal drivers
  • External and internal forces that threaten the values and beliefs of our companies and employees
  • The message sent to employees when leaders fails to address challenges 
  • Programs that can be used to get feedback from drivers that would otherwise never be heard
  • How leadership can—and must—build a culture of trust and loyalty

How to connect with Chad: