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Recruit & Retain: Trucking Edition

Jan 30, 2019

Erna Becirovic is the recruiting manager at GDS Express. Erna came to the country as a refugee with a knack for sales which helped her start a career in sales at 18. During her time in sales, she began to be introduced into recruiting which since has followed throughout her career.

What you’ll learn about in this episode:

  • How Erna's background in sales benefits her in her current role as a recruiting manager
  • Why Erna feels that sales training is a critical component for supporting a driver recruiter
  • What advice Erna would offer to new recruiters just starting out and learning their industry
  • Why it's important to be social and communicative with drivers, even outside the role of recruitment
  • How dedicated lanes have helped Enra target her Facebook advertising to recruit drivers living on the route
  • Why the "family atmosphere" of GDS Express is a pervasive quality that was built into the company by the founder
  • How Erna's ability to speak multiple languages has benefitted her ability to connect with drivers
  • How Craigslist advertisements have been beneficial in recruiting experienced "old school" drivers
  • How Erna communicates the family environment of her company during her recruiting efforts
  • What recruiting technology Erna prefers to use, and how she uses Facebook groups as a recruiting tool

Additional resources: