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Recruit & Retain: Trucking Edition

Jan 23, 2019

Joyce has been in the trucking industry since 1980. With a degree and passion for organizational behavior and psychology, Joyce saw how truckers were being treated in the trucking industry and decided to step up start her own trucking company with the support of her husband. To this day, Brenny Transportation’s mission is to establish lasting relationships with our customers by exceeding their expectation and gaining their trust through a superior performance by every employee they hire.

What you’ll learn about in this episode:

  • How Joyce got involved in the industry by starting out as a driver, before starting her own company
  • How the industry's views toward women have changed over time, and why there are more opportunities for women now
  • How Joyce keeps her retention over 80%, and why communicating and engaging with drivers has been key
  • How Brenny Transportation's culture, mission, and values are designed to treat drivers better
  • Why personality testing and profiling assists Brenny Transportation in setting their drivers up for success
  • What initiatives Brenny Transportation has implemented to best serve and support their drivers
  • Why Joyce feels that the added expense of driver support is offset by recruiting savings
  • Why Brenny Transportation leans heavily into communication efforts to engage with their drivers
  • What Brenny Transportation's recruitment efforts look like, and what success they're finding
  • Why Brenny Transportation's 1-to-15 support staff to driver ratio is dramatically helping their retention efforts

Additional resources: