Sep 19, 2018
Susan Fall is the president of Launch It Public Relations. Her PR firm focuses its efforts on the logistics and trucking industry. She joins this episode to go over the challenges of helping companies sell potential candidates on the positives of the industry. Susan also goes over ways she tries to improve recruitment success rates.
“So many of our drivers are heroes. They are the ones, we have a highway hero program, we have all of these amazing program really again, shows the nature of the industry and, and we should be highlighting that a lot more.”- Susan Fall