Jun 20, 2018
Sarah Wilkins joined Skyline Transportation Inc. in mid-2017, bringing nearly two decades of marketing and public relations experience to this firm headquartered in Knoxville, TN. She manages the company's website and social media presence, communicates the company's story, and handles traditional and digital marketing strategies.
Although this is her first position at a transportation company, she brings a wealth of expertise to her employer that she had gained through her work at firms in different industries for the past two decades. Her outreach efforts play an important role in recruiting and retaining professional drivers, reaching out to drivers through digital initiatives, and fostering a culture that encourages employees to become brand ambassadors for the company. She proves that a person with external marketing and communication experience may effectively strengthen internal marketing and retention initiatives.
“Your logo is not your brand. Your brand is the person that answers your phone.”- Sarah Wilkins