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Recruit & Retain: Trucking Edition


Dec 20, 2017

Carbon Express Inc. owner Steve Rush started his career loading trucks in a union shop and eventually, he became a full time company driver. In 1971, Steve purchased a 1970 cab over Brockway and began life as an owner operator. In 1983, Steve purchased his operating authority and started his company — Carbon Express.

Steve goes above and beyond when it comes to taking care of his drivers. In 2013, the company sold all of their Mack trucks and invested in Volvo trucks. Steve has always tried to be out front when it comes to new technology and these vehicles are top of the line.

In the end, Steve says he's still as excited as he was about the business as he was all those years ago. As his syrup customers in Maine and his newspaper customers in New Jersey will attest — don't bet against Steve Rush.

“There’s no reason to have drivers sleep in sleepers. There’s no reason for them to be out on the road for months on end. Plan better. Take care of your drivers.”

- Steve Rush

What you’ll learn about in this episode:

  • How ELDs have made Steve a better leader and how they’re going to increase pay for drivers
  • Why we have to retrain customers on what our drivers and our company can do using the ELD data
  • The importance of keeping drivers on a consistent sleep schedule
  • How cameras are helping trucking companies and why drivers want them
  • The huge negative impact taking advantage of drivers -- whether it's through a program like lease purchasing or not -- has on the trucking industry
  • How Carbon Express gets 95+% drivers from driver referrals
  • Uncommon benefits Carbon Express gives their drivers
  • Why they got rid of all their sleepers and put their drivers in motels