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Recruit & Retain: Trucking Edition

Mar 31, 2021

What if you could increase driver recruitment and retention by focusing on getting and keeping drivers fit? 

There are so many carriers out there claiming they’re the number one for safety, they have the best signing bonuses, they have the highest CPM, but what if you could differentiate your carrier by putting driver health first?

In today’s episode, Chad talks to Mark Manera, founder of The Trucking Fitness Company - the ultimate health and wellness experience for drivers.

“I help trucking companies make more money by decreasing work comp/health insurance costs, improving retention, and creating safer drivers.”

Mark’s a-ha moment came to him when he was working with a driver in a physical therapy clinic. The driver had had a total knee replacement, and on diving into what a 40 year career in trucking and life on the road looked like, Mark was able to see the good and bad aspects of the industry. 

“When I started talking to him about, ‘hey, how often are you exercising? What are you eating out there on the road?’ I could tell there was a mindset of, ‘I'm a truck driver. That's not what we do. We don't exercise, that's part of the job description.”

It struck Mark, what if there was a way to workout without leaving your truck? If you could simply pull your phone out and workout wherever you are, anywhere in the world, without needing equipment or a gym membership? 

And so the idea for The Trucking Fitness Company was born. 

To find out how The Trucking Fitness Company could help you better recruit and retain drivers, download and listen to this episode.

“What we've found is that the exercise piece is really a domino. That when we can get drivers to exercise on a consistent basis and make exercise a part of their daily routine, every other aspect of their life becomes healthier.”

What you’ll learn about in this episode:

  • When drivers are healthier, everyone wins
  • The problem with short term programs
  • Accountability and community
  • Restaurant guides

How to connect with Mark Manera: