Dec 18, 2019
Do you struggle with your driver referral program?
Do you have the most awesome carrot in place - like the company who gives their drivers a free cruise if they get them 5 referrals a year, plus paid time off, plus a referral bonus? Yet it’s failing to reap the rewards you hoped it would? (This particular carrot sees this specific company only get a handful of driver referrals, and they’re a carrier with 400 trucks).
So why don’t passive driver
referral programs work better? Why don’t they yield larger
dividends?
In this episode of Recruit and Retain Chad discusses why a passive referral program doesn’t work. More importantly why, if you want to take advantage of referrals, you can’t leave the task of referring up to the drivers alone.
“And I think there is a problem with ongoing awareness. Drivers don't think about this on a daily basis. And companies aren't promoting it on a daily basis. I think that's a marketing problem.”
What you’ll learn about in this episode:
- The problem with passive driver referral programs
- How to create an active driver referral program
- Training drivers in sales tactics to get more referrals
- How to take advantage of a “thank you”
- Getting referrals from introverts
- Using technology to manage driver referral programs
- The ROI of a driver referral program
How to connect with Chad Hendricks:
- Email - chendricks@brandoutcomes.com
- LinkedIn - linkedin.com/in/chadhendricks
- Cell - 920-371-2101